to bike industry: catch Dombrowski train!

June 4th, 2009

Amy Dombrowski – your next marketing machine

amyd.jpgHowdy hey ~ all bike industry folks … I know there’s a pantsload full of you bro’deal, pro’ride, cutting-edge cyclo-rad types out there.  And, we all know you’re always looking for the next best way to hog-tie US and World cycling media coverage of your products.

We know how important quality airtime on the US cycling mad markets is to the health of any cycling business.

.

And so …

The last few years’ major media outlets have all donated most of Sept/Oct, Nov, & Dec coverage to the lactate-lisciously rowdy sport of CycloCross.  And, of course, garnering MUCH of that national and growing world coverage are the WOMEN of US Cyclocross.

Amy Dombrowski is one of those women.  Multiple U-23 National Champion, 5th at last year’s incredibly competitive PRO Natz Champs, and already a World Championship team member.

This woman is going to storm the cross season this year. She’s hungry, she’s driven, and she can suffer 125% harder than anyone out there. This is a young woman who pays the bills until CX season by slaving away as super-domestique for the roadie StageRaceQueens, Webcor Pro Cycling.

Dombrowski’s got thousands of road and dirt miles of European and top-American racing in her legs … and this year … it’s her time to take it to CycloCross.

Hey Bike Business Looking to Get Noticed!

dombrowski-glass.jpgTake on a partnership with Dombrowski.  Have this young powerhouse sport your product on the covers of biker mags and get your brand stocked chock-full of fabu-action pictures ALL SEASON LONG as Amy assaults podiums up, down, and across the continent.

Think about it ~ you toss down … $10-20grand on a couple magazine inserts? And don’t forget the development costs to even create the adverts in the first place?

Well … you’ve got to still advertise in mags … but, if you want something bang-for-buck that will pay off now - in this next couple quarters of your bottom-business line …  and make you feel damn good, too ~

Bust out the investor’s thinker-cap and don your best program management cape, ~ and contact Amy Dombrowski. Plot out how this woman will deliver you national media hit after national media hit, while also branding your product to the deeply loyal and long-term cycling grassroots markets from New England to Las Vegas, Boulder to San Francisco.

She races them all, has fans in them all, gets web/print/and IN-PERSON coverage across the entire United States.  Negotiate with this intelligent, saavy young woman and wisely invest your resources in her ability to showcase your product to the nation’s major cycling media outlets as they cover Amy’s drumbeat towards this year’s US National and World Championships.

Right on.
~

By: Michael Hernandez ~ Posted in: too random



3 Responses to “to bike industry: catch Dombrowski train!”

  1. Sabine Said:
    June 4th, 2009 at

    Amy’s a stud! Velo Bella is so proud to have had her be a part of our program.

    But she needs to give me that beer.

  2. brenda lyons Said:
    June 4th, 2009 at

    Sabine….for ALL that you have done, many of us should be giving you beers! so cheers to you as well! :) anyway…go amy, go velo bella, go all us development teams and most of all…. go women cyclists!! ride on ride on.

  3. bethwellie Said:
    June 5th, 2009 at

    Yes! Support Amy! She rocks! She’s talented, fast, and hilarious. Great marketing tool.

    Plus, then she’ll get new equipment and I can get her old stuff that’s too small for anyone else to use.

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