A brief interview with Paul Sadoff and more eye-candy from NAHBS…
Paul Sadoff, founder of Rock Lobster, exhibited at the 2012 National American Handmade Bike Show and took a slightly different approach from many of the other bike-builders in attendance. Apart from wishing he had cleaned his bikes on display, Sadoff said, “What I tried to portray here is a chronology of what I built since I started, starting with my track bike I built in 1978 on up to a fixed gear, freestyle bike that I just finished 3 weeks ago. [I have] seven bikes in all, each one was built with some sort of purpose. They represent a turning point in my career, [something] that I needed to do to fulfill a need. Not just for me, but for a lot of people.”
When asked about building bikes to go with and not impede the racer, Sadoff corrected the question and pointed out it was “not just the racer but the rider. I do a lot of racing bikes but the great majority of people I build bikes for are riding. I want them to get on their bike and it makes them feel like riding, that [the bike] inspires them to put in more miles and not hold them back from what they want to do.” Sadoff went on to say, “There [are] people that know what these bikes are. There are people that come by, see the freestyle, fixed gear bike and then they bring a friend over [saying] ‘you gotta see this’. They are not photographing the one with the fancy paint job, they’re photographing something they feel is cool.” Sadoff wasn’t expecting to return home with trophies, but said “I just want to represent what I do in the most honest way I can.”
White Industries – click on this link for a video-clip of White Industries’ Quick Release Crank
For more of Jeff Namba’s photograph, please visit his Flickr site.
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