• Osmo Nutrition: Dr. Stacy Sims New Project

    by  • May 11, 2012 • tech

    Ed. Note: I’ve been a fan of Stacy Sims research ever since i saw her present some crazy data on heat acclimation at an Alto Velo club meeting a few years ago.  Since then she’s worked with a few pro teams, founded and left Secret Drink Mix, and now formed her own company, Osmo Nutrition, with some ex-Specialized big wigs.  I’m all for an all California affair, and I’m interested to try the new goods out soon.  Official press release is below, apparently they are following the Tour of California around this week so if i were you i would look for sample packets. 

    Introducing Osmo Nutrition

    Cutting edge nutrition company launches hydration and recovery product-system based on proven, peer-reviewed science

    FAIRFAX, CA (May 11, 2012)–Conventional wisdom in the endurance sports drink world holds that it’s optimal to have both electrolytes and carbohydrates in the same formula, to essentially turn a fluid into a fuel. Launched today and founded on the philosophy of, “Hydration in your bottle, food in your pocket,” Osmo Nutrition aims to not only challenge that assumption but to turn it on it’s head.

    The company is unveiling its initial, four powdered-drink product line in Sonoma County, California around the start of the Amgen Tour of California.

    Based on leading science, Osmo Nutrition’s hydration and recovery products deliver proven performance benefits to help athletes perform and feel their best. All of Osmo’s products are based on the peer-reviewed scientific research of noted Exercise Physiologist and Nutrition Scientist Dr. Stacy Sims, MSc, PhD. Osmo Nutrition’s product offering includes four powdered sports drink mixes that are optimized to work with an athlete’s body during four key phases of the exercise cycle: before, during, and after exercise, and before sleep.

    “Osmo’s products are designed to work with the body’s natural responses to exercise and adaptation,” said Dr. Sims. “Specifically, each formula works at a particular point of the exercise/stress cycle and allows the body to minimize the stressors of exercise and maximize the repair.”

    While Dr. Sims is Osmo’s Chief Research Officer, Osmo‘s Chief Executive Officer is Ben Capron, former Chief Brand Officer and Global Marketing Director for Specialized Bicycles.

    “Osmo exists to help athletes feel and perform their best,” said Capron.  “The way we see it, if you have a body, you’re an athlete.  So the opportunity is huge because the market is big and because proper hydration and recovery are the significant improvements to performance an athlete can make. Stacy’s established science enabled us to create the most effective hydration and recovery products on the market.”

    About Osmo Nutrition:

    Based on leading science, Osmo Nutrition’s hydration and recovery products deliver proven performance benefits to help athletes perform and feel their best. All of Osmo’s products are based on the peer-reviewed scientific research of noted Exercise Physiologist and Nutrition Scientist Dr. Stacy Sims, MSc, PhD. Osmo Nutrition’s product offering includes four powdered sports drink mixes that are optimized to work with an athlete’s body during four key phases of the exercise cycle: before, during, and after exercise, and before sleep. For more information on Osmo, visit osmonutrition.com

     

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    Former NorCal resident now residing in Madison,Wisconsin. I race cross, but I'm named after a velodrome. Support your local bike shop, NorCal race promoters, and go learn to race on a track. Hellyer Velodrome - http://www.ridethetrack.com

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