2012 Exergy Tour brings critical pre-Olympic cycling race to worldwide audience
BOISE, Idaho (May 18, 2012) – The inaugural Exergy Tour cycling stage race, taking place May 24-28, 2012 throughout Southwestern Idaho, is making history by becoming the first women’s race to provide its fans access to the state-of-the-art racing coverage platform, Tour Tracker®.
On iPhones, iPads, Android devices and via the Web, cycling fans world-wide will be able to watch live as the best women cyclists in the world compete on Idaho’s most scenic and challenging roadways. The Exergy Tour Tracker application is now available for free download from the race website at exergytour.com.
“The unique ability to bring the inaugural Exergy Tour to a world-wide audience through Tour Tracker and its innovative mobile video platform speaks to Exergy’s vision to further engage corporate sponsors, media, spectators, athletes and fans,” said Heather Hill, Marketing, Communications and Events Director for the Exergy Tour. “On site during the event, spectators will also be able to watch the live Tour Tracker video simulcast on big screens – allowing fans to watch start-to-finish coverage every day of the Tour whether they are at work, out and about, on the course or at the finish line.”
Exergy Tour fans will enjoy coverage previously reserved for only the largest and most prestigious international races such as the Tour de France, Tour of California and others. The live-action will feature exclusive video coverage, racer tracking along the route, professional commentary, photography and daily race standings. Fans will be able to share their experience via social media integration on Twitter and Facebook.
Tour Tracker founder and CEO, Allan Padgett is excited by the impact Exergy’s decision will have on the future of women’s cycling, ”We are thrilled to work with Exergy to balance the coverage between men’s and women’s cycling. Exposing women and girls round the globe to the best racing action is good for the sport, and we’re glad to be a part of the team making Exergy’s vision a reality. The racing will be world class and so will the coverage.”
The FREE Exergy Tour Tracker app can be downloaded from the Exergy Tour website. Share the app with your friends, sit back and enjoy the racing action!
Medalist Sports is overseeing the competition and technical production of the Exergy Tour. Medalist is also the event management arm for the Amgen Tour of California, USA Pro Cycling Challenge in Colorado and the Larry H. Miller Tour of Utah.
For more information, or to register to volunteer, please visit www.ExergyTour.com.
About the Exergy Tour
The Exergy Tour will take place over the Memorial Day weekend in five Idaho cities – Boise, Nampa, Kuna, Garden Valley/Crouch and Idaho City. Over 15 of the top ladies pro cycling teams from around the world are expected to participate in the inaugural race, which was founded by Boise-based Exergy Development Group. The race will be one of the last races to provide international ranking points crucial to qualifying for the upcoming Olympic Games in London. It is sanctioned by USA Cycling and is the only ladies race in North America in 2012 with a 2.1 designation by the International Cycling Union (UCI). St. Luke’s Sports Medicine is the Official Medical Provider for the 2012 Exergy Tour. The National Association of Girls and Women in Sport is the Official Charitable Partner of the 2012 Exergy Tour.
Powered by Facebook Comments