One of our favorite promoters, Project Sport, makers of races like the San Rafael Twilight Crit and the defunct Pitt Crit and SF Twilight Crit have acquired, another recent NorCal event promotion venture, the Echelon Gran Fondo Series. Echelon gained popularity with some some in the US racing community due to their relationship, with USAC and UCI, that made several of their events qualifiers for UCI Amateur Championship races. While Gran Fondo’s are probably not the best way to pick a team for masters worlds, Project Sport always puts on a good show and should turn out some high class events both locally and on the west coast. Personally I am hoping that move will enable Project Sport to but on more of their showy-fast-fun Twilight races in conjunction with the the bigger, and lucrative Gran Fondo events.
Project Sport to Acquire Echelon Gran Fondo Series (Endurance Sportswire)
San Francisco-based sports marketer Project Sport is announcing today that effective immediately it is assuming operations of the Echelon Gran Fondo Series, and is renewing its partnership with Eventbrite to register and promote the events. In 2013 this series will include mass cycling events in Northern California’s Wine Country and Silicon Valley regions as well as Hood River, Oregon — while building out additional partner events nationwide in subsequent seasons.
Project Sport adds the series to an established roster of cycling events. The firm is foremost known for its San Rafael Twilight Criterium – now in its 15th year — and on three occasions has produced the official launch event of the Amgen Tour of California: 2012’s Life Time Gran Fondo and the Sacramento Grand Prix in 2010 and 2011. The company also produces running events, most notably the US Half Marathon in San Francisco.
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